Digital consumer Study

Australian consumers have traditionally been early adopters of new technologies. For large organisations selling products or services, understanding consumers’ technology usage and preferences have never been more challenging to stay on top of considering the speed of change. 

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Publish annually since 2008, Telsyte’s Australian Digital Consumer Study has been carefully constructed to provide the most up-to-the-minute intelligence on the state of technology use in Australia. The study brings together the collective knowledge of our dedicated industry analysts, proprietary databases, and comprehensive 150 minutes annual survey of over 1,000 Australian consumers.

Click here for the latest Telsyte's digital consumer study press release.

Key questions answered in this study include:

  • How generative AI could change the way Australians work and everything else?

  • What personal and household technologies Australians are adopting?

  • How technologies are shaping the next-gen digital natives?

  • Where Australians are at on their ultrafast broadband journey?

  • What technologies and services are keeping Australians entertained at home?

  • How cloud gaming and subscriptions will transform the video games industry?

  • Where does social media fit in shoppers’ purchasing journey?

  • What is the state of mobile payment and digital currencies?

  • What is the state of digital commerce in Australia?

  • How Australians tackle cybersecurity and privacy challenges?

Telsyte's digital consumer study covers:

  • Consumer trends amidst financial downturn

  • Adoption and 4 year forecast of personal technologies (e.g. smartphones, smartwatches, tablets, 2-in-1s, computers, smart wristbands, VR headsets, etc)

  • Adoption and 4 year forecast of household technologies (e.g. smart speakers, smart TV, gaming consoles, 3D printers, Chromecast, Apple TV and other set top boxes, etc)

  • Adoption and 4 year forecast of services (e.g. broadband, SVOD, Pay TV, etc)

  • Post PC device preferences and intentions

  • Wearable technology preferences and intentions

  • Extended Reality (xR) and smart glasses insights

  • Broadband connectivity insights

  • Mobile services insights

  • Digital video, Pay TV, Streaming video and television (including broadcast video on demand)

  • Social media trends

  • Technology, social and online apps adoption amongst children and under 18s

  • Digital services and gig economy trends

  • Banking and eCommerce trends

  • Interactive games and cloud gaming insights

  • Consumer cloud and online security

  • AI & automation trends

  • Attitudes to lifestyle and technology

Subscribers find this research valuable for:

  • Internal planning cycles

  • Emerging technology market intelligence programs

  • Designing their digital strategies

  • Testing go-to-market product strategies

  • External communications

  • Executive education programs

  • Demographic and psychographic cross tabulation and analysis by over 1500 tech, digital media and telcoms products

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142

Or by submitting the following form