Generative AI Study

The generative AI market is growing strong but there remains a long road ahead for IT leaders to overcome challenges and manage the resources needed for business value.

The Telsyte Generative AI Study is a comprehensive market study which reviews and forecasts generative AI adoption across the Asia-Pacific, Japan and Middle East (APJME) region, including Australia. The study also tracks the spending intentions and strategic direction of IT leaders with their adoption and use of artificial intelligence.

While the barrier to entry for Gen AI is now very low, there is strong demand for partnerships and service providers to apply the emerging technology.

Coverage areas include:

  • The state of Generative AI

  • Top applications, including security and cloud apps

  • Leading Gen AI apps

  • Benefits and challenges of Gen AI

  • Gen AI selection criteria

  • Collaboration intentions

  • Gen AI and the Windows desktop

  • The state of LLMs (Large Language Models)

  • Gen AI implications and management

  • Ethical matters, including security and privacy

Key questions answered:

  • How fast are organisations adopting Generative AI?

  • What are organisations using Gen AI for?

  • What are the considerations of Gen AI and LLM implementation?

  • How do early and future adopters measure the success of Gen AI programs?

  • What are the drivers and challenges of Gen AI adoption?

  • What security, privacy and ethical implications do organisations see in Gen AI?

  • What are the use cases of Gen AI?

This study is for:

  • Vendor strategy and marketing professionals

  • Business IT leaders delivering strategy presentations

  • Vendor marketing directors requiring content for Gen AI amplification

  • Market insight professionals performing market intelligence

  • PR and marketing professionals looking to maximise their clients’ exposure

The study is produced by Telsyte using primary and secondary research:

  • An online survey of 1000 IT decision makers across APJME organisations with 20 or more employees. More than half of respondents were from large organisations (>200 employees)

  • Annual reports released by market participants

  • Interviews and discussions with Gen AI providers, third party service providers and carriers

  • On-going monitoring of local and global market trends

In addition, Telsyte analysts conduct ongoing desk and media secondary research to monitor developments across vendors and geographies.

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142