Australian Hyperscale Cloud Market Study

Australia’s Infrastructure as a Service (IaaS) market continues to grow strongly with cloud and Artificial Intelligence (AI) driving digital transformation and new product development.

The Telsyte Australian Hyperscale Cloud Market Study is a comprehensive market study which reviews and forecasts cloud adoption within Australian enterprises. The study also tracks the spending intentions and strategic direction of Australia’s IT leaders for their infrastructure across private, public and hybrid cloud.

Updated for 2024 and into 2025, Telsyte’s cloud study has a new depth of analysis on the increasing influence of generative AI on cloud computing. Most IT leaders are now looking to managed services and cloud for Gen AI projects as the hyperscalers continue to add AI-driven services to their portfolios.

Generative AI is predominantly delivered as a cloud service and most use cases are already aligned with cloud applications.

Coverage areas include:

  • Cloud uptake and spending intentions

  • Security and governance challenges

  • Telsyte’s cloud maturity index

  • Cloud push and pull factors

  • Cloud challenges and “shadow” cloud

  • Cloud efficiency and consolidation

  • Market sizing and forecasting

  • Analyst reviews and opinions

  • Cloud native apps and Infrastructure-as-Code (IaC)

  • Hybrid cloud

  • Cloud MSP services and skills

Key questions answered:

  • What is cloud and hyperscale cloud?

  • What is the market size, share, growth and competitive landscape?

  • What are organisations using cloud for?

  • What are the challenges organisations faced in deploying cloud?

  • What is the future outlook of the cloud market?

  • What are Generative AI opportunities in cloud services?

This study is for:

  • Cloud infrastructure vendor strategy and marketing professionals

  • Business IT leaders delivering strategy presentations

  • On-premises vendor marketing directors requiring content for cloud amplification

  • Market insight professionals performing market intelligence

  • PR and marketing professionals looking to maximise their clients’ exposure

The study is produced by Telsyte using primary and secondary research:

  • An online survey of 200 IT decision makers across Australian organisations with 20 or more employees. More than half of respondents were from large organisations (>200 employees)

  • Annual reports released by market participants

  • Interviews and discussions with cloud providers, third party service providers and carriers

  • On-going monitoring of local and global market trends

In addition, Telsyte analysts conduct ongoing desk and media secondary research to monitor developments across vendors and geographies.

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142