subscription Entertainment

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The uptake of subscription on demand services delivered over the Internet is continue to grow in Australia amidst the cost of living crisis. The total number of subscriptions currently is at 52.3 million across video, music, and gaming services.

Click here for the latest Telsyte's subscription entertainment study press release.

 

Telsyte's Subscription Entertainment Study 2024 provides detailed insights into the forces and factors influencing consumers uptake of subscription entertainment services across videos, music and gaming.

Key questions answered in this study include:

  • Who are the market leaders in SVOD, Pay TV, music and video gaming services?

  • Is rising cost of living pressures reshaping subscription entertainment?

  • Are SVOD and gaming budgets keeping pace with rising service costs?

  • How does SVOD viewing time compare with other video sources?

  • How many users actively manage their subscription services?

  • What are Telsyte’s projections for the market during the next few years?

  • Will bundling and aggregation become the new frontier of content distribution?

  • How can bundling maximise subscriber retention?

  • Are aggregator platforms living up to their promises?

  • Are ad-supported models a game-changer in the streaming wars?

  • How much time do viewers spend with ad-supported content?

  • How successful have ad-supported SVOD plans been in Australia?

  • How do BVOD and FAST services/channels fit into the video consumption mix?

  • Is Australian content holding its own against global offerings?

  • Which international content is popular and consumers are demanding to see more?

  • Does local production investment translate to subscriber loyalty?

  • Where and how Australians consume entertainment content?

  • Which devices dominate SVOD, BVOD and Pay TV viewing?

  • What is the expected uptake for streaming devices in the next 4 years?

  • How large is Australia’s sports viewership?

  • How crucial is access to free sports to Australians?

  • How do the economics stack up for live and on-demand sports content?

  • What is the current adoption for streaming music, podcasts, and audiobooks services?

  • How do Australians divide their listening time for streaming music, podcasts, radio, audiobooks and offline music?

  • Which gaming devices and platforms are dominating the Australian market?

  • Is cloud gaming living up to the hype?

Telsyte’s subscription entertainment study designed for:

  • Media executives in the entertainment industry (TV, production, music, gaming and online)

  • Current and potential SVOD industry participants looking for market intelligence

  • Market research executives in media companies

  • Strategy managers in Telecoms carriers and service providers looking to benefit from growing demand in broadband

In preparing this program, Telsyte used the following sources of research:

  • Telsyte’s subscription entertainment survey conducted with a representative sample of over 1,000 Australians, 16 years and older.

  • Interviews conducted with executives from subscription service providers, network operators, content providers, and device manufacturers.

  • Financial reports released by mobile carriers, manufacturers, retailers and other service providers.

  • Telsyte tests a wide range of products and services in real life usage scenarios to help estimate potential demand and evaluate the market’s competitive landscape

  • Ongoing desk and media secondary research to monitor developments across vendors and geographies.

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142

Or by submitting the following form