subscription Entertainment

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The uptake of subscription on demand services delivered over the Internet is continue to grow in Australia amidst the cost of living crisis. The total number of subscriptions currently is at 52.3 million across video, music, and gaming services.

Click here for the latest Telsyte's subscription entertainment study press release.

 

Telsyte's Subscription Entertainment Study 2024 provides detailed insights into the forces and factors influencing consumers uptake of subscription entertainment services across videos, music and gaming.

Key questions answered in this study include:

  • How cost of living and competition are shaping the subscription entertainment markets?

  • Is the rising cost of living pressures impacting the subscription entertainment market?

  • Is there a limit to how many SVOD services Australian households are willing to pay for?

  • What were the subscriber counts and growth rates for the leading SVOD, Pay TV, music and games services in FY24?

  • What will the market grow to by FY28?

  • What is the current landscape of multiple SVOD subscriptions, and which platforms are being shared among users?

  • What is the allocated budget for SVOD services and how does it affect ARPU?

  • How many users proactively turn on / off their subscription services?

  • Is account sharing a threat or opportunity to revenue growth?

  • What is the current and potential uptake of ad-supported SVOD plans?

  • What are the important considerations and possible pricing strategies for ad-supported SVOD rollout?

  • What are the current state of BOD and free ad-supported stream TV (FAST) services?

  • What content is keeping Australians interested?

  • What devices do Australians use for SVOD, BVOD and Pay TV services?

  • What is the potential market for different sports in the SVOD market?

  • How cloud gaming and subscriptions will transform the industry?

Telsyte’s subscription entertainment study designed for:

  • Media executives in the entertainment industry (TV, production, music, gaming and online)

  • Current and potential SVOD industry participants looking for market intelligence

  • Market research executives in media companies

  • Strategy managers in Telecoms carriers and service providers looking to benefit from growing demand in broadband

In preparing this program, Telsyte used the following sources of research:

  • Telsyte’s subscription entertainment survey conducted with a representative sample of over 1,000 Australians, 16 years and older.

  • Interviews conducted with executives from subscription service providers, network operators, content providers, and device manufacturers.

  • Financial reports released by mobile carriers, manufacturers, retailers and other service providers.

  • Telsyte tests a wide range of products and services in real life usage scenarios to help estimate potential demand and evaluate the market’s competitive landscape

  • Ongoing desk and media secondary research to monitor developments across vendors and geographies.

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142

Or by submitting the following form